WHAT YOU'LL LEARN

What has changed in the last two years? How is the algorithm different? What ad placements are new? How is bidding different? Where should we focus our ad dollars? How can we optimize our PPC for rank? How can we maximize profit and extend the life of our products? How can we win on Amazon moving forward using Ads?

1. Introduction to PPC - Terms and Definitions

2. Purpose and Overarching Strategy

3. Ad Placements

4. The Importance of Keyword Optimization and Indexing

5. Launch with case study

6. Growth with case study

7. Maintenance

8. Review Summary, Common Mistakes, Nuggets