A Comprehensive 3-Day Workshop 

Regular Price: $197
Inner Circle: Free
Data Dive: 50% off
Email [email protected] for details.

Overall Masterclass Flow

Day 1: “Empower Yourself: DIY Visuals and AI-Driven Content Creation” 

• Learn low-cost, high-impact methods for producing great images and A+ content internally. 

Day 2: “Finding the Right Creative Partner: From Fiverr to Full-Service Agencies”

• Understand the entire spectrum of agency options, learn how to choose the best fit, and manage those relationships effectively.

Day 3: “Building an In-House Creative Powerhouse”

• Scale your internal team with advanced tools and SOPs, ensuring consistent quality and branding as your product range grows.

Why We’re Hosting This Masterclass:

To help you overcome the challenges of high production costs, weak imagery, and disorganized creative processes—so your brand can shine on Amazon and beyond.

This Workshop Will Help You:

• Save time and money by leveraging AI, agencies, and optimized in-house workflows
• Improve creative quality for higher CTR, CVR, and sales
• Gain the freedom to expand your brand’s presence across multiple marketplaces

By the End of This Workshop, You Will Be Able To:

• Create DIY images and A+ content using budget-friendly tools
• Effectively select and collaborate with the right agencies
• Build and manage a high-performing in-house creative team
• Apply these skills to multiple platforms, including Walmart.com and Shopify

Your Consultant: Anthony Cofrancesco

• Grew and exited a 25+ person creative agency in 2019
• Scaled PickFu to industry-wide recognition
• Director of Content at Data Dive / Seller Systems
• Sought-after speaker at global e-commerce events
• Strong relationships with top agencies in the Amazon FBA ecosystem

Day 1: “Empower Yourself: DIY Visuals and AI-Driven Content Creation”

Recap & Topics

• DIY White Background Photography

  • Using a lightbox or simple lighting setup
  • Tips on phone vs. DSLR cameras
  • Basic editing and retouching

• Ecomtent (AI for Images & A+ Content)

  • How AI can speed up concept creation
  • Examples of AI-generated visuals and text

• Glorify (User-Friendly Design Tools for E-commerce)

  • Ready-to-go templates for quick, polished designs
  • Collaboration features for small teams

Outcome

By the end of Day 1, attendees will be able to create or enhance product visuals in-house using simple, budget-friendly methods, supplemented by AI-powered tools.

Day 2: “Finding the Right Creative Partner: From Fiverr to Full-Service Agencies”

Recap & Topics

• Overview of Agency Tiers

  • Ultra Low Cost: Fiverr (~$150)
  • Low Cost: ($500 - $1.5K)
  • High Cost: ($5K+)
  • Ultra High Cost: ($50K+)
  • Long-Term Partnerships: ($1.5K>$5K+ per month + % of sales) 

• Choosing the Right Agency

  • Defining your budget, scope, and goals
  • Matching project complexity to agency expertise

• Getting the Best Results

  • Clear creative briefs & brand style guides
  • Setting milestones and review checkpoints
  • Communication best practices

• Negotiation & Contracts

  • How to negotiate scope, revisions, and timelines
  • Setting up performance-based clauses or KPI tracking
• Measuring ROI
  • Key metrics to track (CTR, CVR, total sales, etc.)
  • Establishing baselines before you start

Outcome

Attendees will learn how to evaluate different agency options, effectively communicate requirements, and manage external creative projects to yield strong ROI.

Day 3: “Building an In-House Creative Powerhouse”

Recap & Topics

• Hiring & Training an Internal Team

  • Finding & onboarding talent (local vs. remote, full-time vs. freelance)
  • Training materials & SOPs (including AI tools like Midjourney)

• Advanced Tools & Techniques

  • Midjourney tips for better results
  • Generative fill & other AI-driven design hacks
  • Prioritizing projects for large product portfolios
  • Budgeting & tracking ROI for each creative initiative

• Organizing Workflows

  • Creating shot lists & mood boards
  • Scheduling & timeline management for ongoing projects
  • Project management tools to keep everyone aligned
• Maintaining Creativity & Innovation
  • Regular team reviews & brainstorming
  • Continuing education (courses, webinars, conferences)
  • Encouraging team members to experiment with new design trends

• BONUS: Expanding Beyond Amazon

  • Designing for Walmart.com
  • Building out a Shopify site or DTC channel

Outcome

By Day 3, attendees will know how to structure and optimize an in-house creative team, from hiring to advanced workflows. They’ll be equipped to manage large portfolios efficiently and maintain consistent brand identity across multiple sales channels.

Don’t miss this opportunity to revolutionize your Amazon business strategy.

Sign up now!