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FULL CLASSES

Module 1 - Finding Profitable Products (7/25/19)
2:20 location of private label roadmap and overview of module
3:15 arbitrage overview
4:05 private label overview
5:15 private label timescales
6:45 private label versus arbitrage
7:13 what are keywords?
9:37 what is indexing?
15:25 how to calculate typical starting budgets
40:00 how amazon ranks products
43:50 ways of differentiating a private label product
48:05 how to tell if a product is trending or popular culture
51:55 the difference between OEM and ODM
1:13:20 attending different China product fairs
1:18:25 recommended China sourcing contact, Steve Simonson - check name spelling
1:19:50 finding a product - the audience method
1:23:20 intro to Helium 10’s Xray tool
1:25:55 evaluating listings
1:26:15 listing title length
1:27:05 short brand name1:28:00 prioritizing keywords in your title for best indexing
1:29:40 bullet points for best indexing
1:31:25 images that convert
1:34:25 brands on amazon
1:38:10 finding a product - the black box method
1:39:20 landed price and the ideal selling price
1:46:55 listing evaluator in Helium 10
1:48:50 title keyword stuffing example
1:49:05 using Cerebro and Xray to find products
1:54:50 understanding where competitor sales are coming from
1:59:35 keyword analysis data manipulation
2:07:25 number of relevant keywords to determine opportunity
2:07:40 calculating risk score
2:13:25 identifying outlier ASINs
2:33:05 sourcing and verifying margins using 1688
2:43:05 calculating approximate freight costs and daily profit using profitability calculator
2:49:00 calculating risk score
2:50:25 risk score parameters
2:55:40 changing the formula for different categories
2:58:50 risk percentage parameters
3:02:00 products/categories considered high risk/problematic
3:02:25 selling against amazon listings
3:08:42 determining units to order
3:15:40 sleeping listings for brands
3:18:30 using the product giveaway method
3:21:25 overview of search find buy
3:23:55 multiple seller accounts
3:26:05 calculating the number of rebate search/find/buy, for keyword targeting
3:27:20 giveaway methods including RebateKey
3:36:45 using our logistics contact to order and consolidate samples
3:38:40 turning an Alibaba agent into your team member
3:40:10 sourcing from the USA
3:42:10 finding another product - the black box method
3:55:40 total sales shared across variations
3:56:20 using review downloader to establish best sellers variations
3:59:10 reverse ASIN in Cerebro to see which keywords a product is ranking for
4:04:45 analyzing the top 10 sellers
4:08:55 finding the weight of a product via the profitability calculator
4:10:30 finding a product in 1688
4:16:00 calculating profit with the profitability calculator
4:24:20 reverse ASIN in Cerebro to see which keywords a product is ranking for
4:30:40 keyword analysis data manipulation
4:41:30 sourcing on 1688
4:45:40 keyword relevancy for launch
4:50:40 Inner Circle overview
5:18:40 module Q&A starts
5:19:00 troubleshooting PPC
5:21:25 delaying the honeymoon period with a suppressed listing
5:26:10 calculating inventory order quantity
5:29:45 prioritizing keywords when writing listings
5:40:30 data validity duration
5:41:40 capital for stock launches

Module 2 - Sourcing (8/18/19)
0:25 ordering samples
2:50 ordering from 1688 and alibaba
4:00 what to look for when supplier samples arrive
5:00 ordering competitor products
5:15 nice packaging versus basic packaging
6:00 importance of the quality of your product for conversions
7:00 reviewing competitors products in amazon
10:15 analyzing competitor reviews using Review Downloader
20:00 calculating FBA fees for standard sized items
43:59 calculating FBA fees for oversized items
58:25 country of origin labelling regulation
58:55 GTIN exception and UPC codes
1:00:00 print barcodes on packaging
1:00:35 proposition 65 labelling requirements
1:07:10 poly bag label warning
1:08:40 organizing for suppliers to print onto packaging
1:13:00 where to find the proposition 65 list of chemicals
1:16:30 shipping plans for variations
1:17:00 case pack versus individual pack
1:18:00 packing color variations into cartons
1:18:45 max quantity per carton
1:20:20 summary of module learnings
1:21:15 create new conditions in seller central
1:22:25 FDA regulations
1:24:15 Inner Circle FDA subject matter expert
1:24:50 negotiating shipping prices
1:25:55 two things to check for shipping cost comparison
1:27:10 cost for adding labels to packaging
1:29:10 proposition 65 listing warning
1:35:20 description visible first on mobile browsing
1:36:30 identifying competitors manufacturer
1:37:50 summary of next steps

Module 3 - Optimization Part 1 (Images & Content)
1:10 introduction by Ian Bower at Graphic Rhythm Designs
3:00 consistency of brand
3:40 the three parts of the process
4:20 the marketing stages of awareness
5:25 problem aware customers
8:00 solution aware customers
9:45 product aware customers
11:35 the desired transformation
16:20 walkthrough of downloadable PDF sheet
17:00 voice of consumer data
19:55 the four types of amazon images
24:30 writing image copy
29:20 discount code for Inner Circle
31:20 using digital composite images
33:25 the process for working with Graphic Rhythm Designs
38:10 different image requirements for different niches
40:05 highlighting the features that people expect
43:25 review of an ASIN
1:00:45 keeping images uncluttered
1:01:50 psychology of marketing, the three second rule
1:03:10 selfie style content
1:06:46 the Dynasty Toys ManyChat approach

Module 3 - Optimization Part 2 (Listings & Finances)
1:10 choosing the best keywords
3:25 master keyword sop
10:05 reverse ASIN top seller to find best keywords
12:00 analyzing search results
13:00 frequently bought together
13:45 succeeding in very competitive niches
15:10 diversifying through shopify
16:40 building a master keyword list
22:05 filtering search results
23:45 analyzing results
36:15 master keyword list Q&A
36:30 including more than ten ASINs
38:20 general versus style specific ASIN research
40:10 frequently bought together research 
40:40 xray search volume
41:35 next steps after creating a master keyword list
42:10 writing optimized listings
44:50 exact match, plural match, phrase match, and broad match credit
49:05 credit multipliers and boosters
52:50 indexing tricks and hacks
56:10 credit multipliers and boosters Q&A
57:20 description before bullets on mobile
1:01:50 analyzing the top 10 ASINs reviews
1:04:10 fake upvote of reviews to put negative reviews on page one of listings
1:05:00 reporting abuse and deindexing abused listings
1:11:30 writing listings Q&A
1:12:05 repeating keywords in listing for potential extra credit
1:13:55 backend keywords
1:14:15 keyword misspellings and alternative languages
1:21:20 HTML coding for descriptions
1:28:20 adding your company story to your listing
1:30:40 enhanced brand content
1:31:50 take away competitor products from your listing
1:36:00 avoiding hackers manipulating your listing
1:36:55 creating listings with an upload file
1:41:15 building listings with Scribbles using subject matter
1:45:10 character count in bullet points for best indexing
1:57:05 start of the finances section of optimization and a metrics overview
1:58:05 new product financial projections template
1:58:25 calculating expected sales and root keywords for launch
2:05:10 tracking all the places sales can come from
2:09:00 tracking returns
2:10:40 overview of financial projection line items
2:17:40 daily net profit figures
2:18:00 adjusting promotions
2:19:25 understanding total sessions from various sources
2:19:55 calculating true organic conversion rate
2:21:10 most important stats to monitor, click-through rate and conversion rate
2:21:20 buying competitor PPC and conversion data
2:22:55 tracking PPC performance and organic conversions
2:24:10 setting your price and coupon amount
2:24:30 running best deals and lightning deals
2:28:20 honeymoon period duration
2:28:55 duplicating to create an actual sales spreadsheet
2:29:10 troubleshooting launch period challenges
2:38:50 example of launch structure
2:39:00 calculating no of days until profitable/breakeven
2:40:30 using ht eshete to get a good accurate financial projection
2:40:40 recap of key metrics to monitor
2:41:10 inventory tracker overview
2:44:30 summary of key metric to understand (organic sales)
2:45:50 reducing rebate key and PPC spend
2:46:36 additional finances sheet in supplemental call
2:46:50 using the spreadsheet for product relaunch projections
2:48:45 estimated conversions for PPC for different niches
2:49:30 product targeting campaign ads on keywords competitors are indexed for
2:50:30 knowing when to stop doing a product
2:53:00 prioritizing profit per day, ROI, then margin
2:54:00 minimum daily profit and minimum ROI
2:55:00 calculating true landed cost (incl storage fees, shipping in China, port fees, tariffs etc)
2:57:50 choosing the correct tariff for import taxes
2:59:10 requesting supplier materials breakdown to legitimately lower import taxes costs
3:03:00 low-relevancy with high search volume keywords

SPECIAL CALLS

Expanding Off Amazon with Allen Lov (26/10/20)

Intro to Allen Lov
Ranking products
Common mistakes going into retail
Understanding the buyer
Creating social proof
Awards and mentions
Importance of having a store locator
The importance of a great website
1-pager sell sheet for buyers
Retail versus online packaging
Costs for retail versus online
Custom bundles for retailers
Sales increase with price increases
Reviewing competition on target.com versus amazon
Ranking in retails
Benefits of selling in retail
Overview of faire.com to easily sell units or liquidated stock
Do’s and don’ts for selling in retail
Selling to distributors to sell into platforms
Managing the competition
Selling into retail without IP being registered
Starting with faire without being retail ready
Agreements with manufacturers to not sell on amazon
Working with manufacturer representatives to sell into retail
Contracts, clauses and performance targets
Inner Circle offer for The Brand Man course
Course structure
How to contact Allen Lov

ManyChat Buyer Quality Score Flow - 19/10/20
Bad buyers versus good buyers
Bot farms
Buyer quality score
Less questions to avoid bounce
Questions to determine good versus bad buyer
Risky buyer, bad buyer, good buyer
Questions for qualifying out bad buyers
Updating the flow
Avoiding bad buyers getting your products

Using Sellerise to beat Inventory limits
0:05 introduction to Dima Kubrak
1:05 overview of Sellerise
2:15 requesting reviews through Chrome extension
3:40 shipment optimizer feature
4:20 avoiding amazon splitting your shipments to several destinations
5:50 how it works without violating amazon terms of service
8:35 avoiding inventory quantity limitations
13:50 subscription cost
14:45 offer for Inner Circle members
16:15 available marketplaces
17:30 the urgency of taking action asap
17:50 lower IPI score issues and inventory storage level limits charges
19:20 shipping to manage count limits and asin limits
22:05 sellerise feedback and future roadmap
25:01 limited keyword tracking of 5,000 words in H10
26:25 shipping plans for new ASINs
28:05 discount code for Inner Circle members for Sellerise subscriptions
28:50 run through of other Sellerise features
29:10 smart alerts
33:25 review requester
36:30 review goal calculator
37:05 review dashboard
37:30 promo and coupon stats

Logistics with Eddie Levine
Intro to Eddie Levine
Air, fast boat, container
Container sizes 20ft, 40ft 40ft hi-cube, 45ft
Consolidating/sharing containers
Why you should avoid 20ft containers
Why fast boat is not faster
Fast boat percentage uplift
Approx current rates as of August 2020
Additional costs once in the USA
Amazon delays
Container unloading and pallet storage fees
Pallet move fees
Cost savings for consolidating pallets into amazon
Payments and taxes
The benefits of FOB over exworks
Oversized
DDP
The downside to palletizing before 3PL
Minimum monthly spend with Eddie Levine
Risks of sending containers directly to amazon
Tracking inventory
Q4 inventory
Calculating sales from BSR
Amazon backlogs
Scheduling appointments with amazon
Merchant fulfilled orders via 3PL
Feedback whiz and Sellerise

Finances
1:00 overview of potential products analysis worksheet
2:56 confirmation of spreadsheet password
3:45 overview of spreadsheet and explanation of fields
7:00 calculating item weight
11:55 shipping calculations
16:05 storage fee costs
17:00 broker costs
17:30 break-even price
18:00 PPC costs
20:18 profit & ROI
23:00 effect of smaller products on ROI
24:30 miscellaneous costs
30:45 selecting which products to go ahead with
38:45 overview of new product financial projections worksheet
42:00 tracking sales & conversions
49:10 the impact of sales costs on overall margin
54:50 amazon monitoring clickthrough/conversion rates
56:40 reviewing data after day 5
57:00 what to do if not converting on PPC
1:00:40 competitor conversion percentages
1:02:45 launch phase process recommendations
1:06:00 product targeting campaigns
1:09:15 conversion ratios
1:14:35 scaling the giveaway formula 

OFFICE HOURS

Office Hours - 10/26/20
Suspended products due to medical claims
Manychat, number of days to asking for reviews
Launching with multipacks and separating ASINs
Launch SOP from an Inner Circle student
Running out of inventory and PPC campaigns
Elite seller software
Other considerations when deciding which pipeline product to go ahead with
Relaunching non-performing products
Adjusting PPC to increase conversions and organic rank
Switching to FBM to manage restrictions
Quick check-ins with UPS
Considering switching on FBM
Adjusting launch keywords to manage the 200 unit restriction
Eddie Levine on ASIN level limits and amazon canceling shipments
Using existing social media accounts for new products
Merging listings
Amazon additional bullet points added
Product discovery tools
Launch sequence for IP accelerator and GTIN exemption

Office Hours - 10/19/20
Labeling
Inventory restrictions
Licensing
Friday and Cyber Monday deals
Seller fulfilled prime shipping
Analyzing an opportunity and differentiating
Listings that drop in rank suddenly
Brands for additional products for new sellers
Selling against holiday-related products
Troubleshooting ranking fluctuation
Brand analytics to find products
Kickstarter, etsy for product ideas
FBA fees not matching calculator
End of year uptick timings after prime day
Cancelled shipping plans
Increasing organic conversion for new products
Brand registry and trademark for launching new products
New product launch and suppressed listings

Office Hours - 10/12/20
Listings tanking for people from potential algorithm changes or listings hijack
Clean up via upload flat file
Using word gift in bullets, not the title
Amazon style guidelines
Helium 10 and geo-ranking
Drop in velocity if you have less than 4-6 weeks of inventory
Relaunch strategies
Pricing for first products and price creeping
Conveying quality through listings
Price increases of 10% every 3 days
Inbound shipping
Using Helium 10 to track listings
Plurals and listing optimization
Root keyword definition
Strategies for launching single versus multi-packs
French Canadian versus English Canadian launches
Targeting keywords for launch PPC campaigns
Start with 20-40 keywords for launch PPC
Separate campaigns for longtail keywords
Estimating inventory to order
Estimating sales/inventory after the Q4 rush
Launching the week after Christmas and ranking within a week
Understanding how competitors are getting sales off amazon
Building a brand versus quick win products
Techniques for researching in an organized way
Workarounds for inventory limits
Recommendations for 3PL
Using deliverr as a 3PL
Distributing stock to warehouses
Dips in ranking with less than 30 days of stock
Safely creating an additional seller account with different entities
Understanding root words through search volume, not word frequency
Launch timings
December 14th and 15th, the two busiest days of the year
Sourcing from countries other than China

Office Hours - 10/5/20
Ranking drop after launch
Risks of using subject matter in listings
Checklist for diagnosing drop in rank
Black Friday and cyber Monday sales peaks
December 14th peak for last-minute Christmas sales
Further checks in the product research process
Financial projections
Troubleshooting launch of product found not using the Seller Systems method
Troubleshooting drop in ranking
Considerations when uploading with the update file
Master keyword list, building listings, and title changes
Financial projections sheet
Targeted keywords
Advantages of launching during Q1 instead of Q4
Ordering samples
Avoiding getting ripped off with samples
Compliance for toy testing

Office Hours - 9/28/20
Strategies for prime day
Launching before or after Q4
Calculating launch giveaways
Maintaining ranking position
Targeting plural, singular and long tail keywords
Financial projections spreadsheet formulas
Adjusting PPC during launch
Optimization using search term and bulk reports
Targeting keywords to move ranking position
Not ranking but have the amazon choice badge
Switching from merchant fulfilled to amazon fulfilled
Fraud/hacker - copy of product on amazon and auto change of listing
Shipments cancelled by amazon
ASTM approval for toys category
Product research and covid inflation of figures

Office Hours - 9/14/20
ManyChat and Pixelfy - avoiding warnings
Following the launch SOP and getting credits for long tail keywords
Directing traffic to your website without violating terms of service
ROI for building social media audiences to promote to
Working with content providers
Adjusting keywords during launch
Increasing price during launch
Landing pages (Pixelfy, Zonpages, convertkit, portal)
PPC product positioning
Combining reviews
Targeting keywords for PPC with FBM and FBA
Adjusting campaigns to increase click through and conversions
Managing TACOS
Negative exacting manual phrase and broad campaigns
Products showing on amazon Australia
PPC search results showing wrong variation
Fragile product listing taken down
High risk product due to multiple POA’s (plan of action) submitted

Office Hours - 9/7/20
Targeting keywords for variations
PPC SOP and waiting for reviews day 0-4
Spanish descriptions for A+ content
SKUs with FBM and FBA options
Using a 3PL to navigate inventory restrictions
Troubleshooting new product launch rank variations
Spinwheel counting using templates from Joshua
Calculating ManyChat add to carts
Day 4 of launch update
Switching keywords during launch
Ranking for all 18 keywords before the honeymoon is finished
Reviews blocked
BQS (buyer quality score)
Managing color variations for PPC campaigns
Brandons warehouse set up/structure
Flex warehouse space options
Call to action on inserts
Maintaining honeymoon for multiple marketplaces
Separate launch SOPs for different countries
Managing inventory with geo-ranking
Increase of inventory levels with sales history
Reviews from friends and family
Waiting 7-10 days for reviews
Managing inventory for new sellers with low first order stock
Pricing new ASINs for maximum conversion
Launch price for new IPI restrictions
Building audiences from Facebook groups
Troubleshooting a sudden drop in rank
Facebook adverts ban
Different type of advert options
Slowly increasing price during launch and price testing
Amazon profiling buyers
Inserts offering a free accessory
Competitor samples not branded
Alibaba v 1688
Troubleshooting FBA inventory pending
Troubleshooting inventory check in delays

Office Hours - 8/31/20
Issues creating a listing with GTIN exemption and without brand registry
Managing stock with the current inventory restrictions
Shipping rates
Boost rooster for launches
Using 1688 and working with Annie to consolidate samples
IPI indexing and stock limits per account
Amazon browse nodes
Running several business entities and a virtual office space
Helium 10 keyword tracker stats not matching ASIN stats
PPC
Launching a variation of a different size - keep ASIN or create a new one
Analyzing risk of new products
FOB and DDP
Percentage uplift for christmas sales and calculating uplift in online sales

Office Hours - 8/24/20
Including a web address on packaging
Packaging labelling requirements to meet fair packaging and labelling act
Troubleshooting low sales listing
Using spin wheel to move stock
Allocating marketing budgets
Launch giveaways
Constructing bullets with competitor information
Setting your price
Raising prices through Q4
Adjusting to find the pricing sweet spot
Products that miss the mark and don’t sell well
Learning and pivoting from mistakes
Donation versus disposing of products
Launch period - sione keywords only
Speed of ranking for general versus long tail keywords
Tracking sales and adjusting PPC
Diagnosing issues, relabelling, and relaunching
Showing in search results for products under $25
Fulfilling etsy or ebay through Thomas
PPC clickthrough rate targets
Launching against competitors that have variations
Launching against brands
Caution when using trademark words including in the back end of amazon
PPC auto campaigns for negative & exacts in launch
Q4 fulfillment covid challenges and using 3PLs
Recommended reading - Casey Goss
Fine tuning PPC
Special call coming from Jennifer on scaling and managing teams
Importance of TACOS
Ordering enough inventory
Identifying and avoiding products at the end of their life cycle
Products that don’t need PPC
Relaunching using a 3PL
Changing keywords based on the performance of keywords
Facebook ads and ManyChat flows
Expected conversion rate for launch
Sellerise shipment hack
Faster check in using UPS 
Updating ship from address in sellerise to avoid backlogs at ONT8 
Optimising PPC
Target clicks for PPC
SOP launch sheet 
Ensuring you have a better offer than your competition
Rebate key

Office Hours - 8/17/2020
Managing potential black hat patent issues
Design patent for a feature on a range of toys
Shipping plans via Sellerise
Planning Q4 inventory with the restrictions
Raising the IPI score
Stranded inventory
Liquidating/recalling stock
Shipping to 3PL
Multi channel fulfillment (MCF)
Expanding to the UK
xmas order shipment cut offs
Shipping plans for oversize
Cancelling shipping plans
Avoiding you IPI score from dropping
Lightening deal hacks
Lightening deals overview
Launch dates to suppress listing and maintain honeymoon

Office Hours - 8/10/20
New seller processes
Product capital outlay
New markets and mature markets
ManyChat for new students
Success with PPC only
TCOS for new launches
PPC versus organic conversion
Tracking results and adjusting PPC
Toys category
Battery certification, HAZMAT and SDS
Increasing Christmas inventory levels
Impact of running out of stock
Monitoring keywords, reducing PPC and staying in stock
Facebook ads
Bundling products
Less is more with PPC
Pixelchoice and Amazon choice badge within 7 days
Adjusting rebate key
Product display video length and advert cost
Working with influencers
US account verification/set-up for UK businesses
PPC broad, phrase and exact campaigns
Negative keyword phrase
The benefit of not forgetting to use broad and phrase campaigns

Office Hours - 8/3/20
New order inventory quantities
Best practices for FBM
USA based 3PL
Challenges with USA postal services for FMB
Seller fulfilled prime issues
Test videos with call to action
Cash flow for inventory - loans versus investors
Thomas - storage for inner circle (Jess question)
BSR
Eddie Levine and scaling up for Christmas
Preparing for Q4
Current recommended locations for 3PL
Ship from address as warehouse address
Root keywords for launch
The product selection process
Analyzing keywords
Opening an additional seller central account
Making payments in wechat or alipay
Settling bills via an agent
Multiple amazon accounts
Planning for Q4
Increasing ROI with size reductions
Profit and ROI
Capital lenders and investors
Selling products with batteries (HAZMAT & dangerous goods
Estimating marketing for multi product launches
Add to cart calculations
Calculating CPR
Ranking for giftable items
Low risk first products to learn the process
Issues ranking for new keywords
Keywords for new product launches

Office Hours - 7/27/20
0:10 master keyword list and keyword relevancy
3:30 generic high-volume keywords showing lower relevancy score
4:20 targeting generic keywords for launch
6:10 launch giveaways and PPC versus organic conversions
9:35 paying for PPC placement
10:45 title driven credits for launching
multiple products / variations
13:50 title stuffed keyword for variations
15:25 free amazon inventory recall and raising IPI score
15:45 inventory recall options for Australia students
18:50 tax benefits for write off/donating stock
19:20 selling your brand via a broker
22:40 learn to get set up to sell with the Scott Deets podcasts and YouTube
23:55 goals for selling your business
24:00 current growth rates versus previous sales to calculate EBITDA
24:30 optimal calculation for running 12-month EBITDA
25:00 maintaining the business during the sales discovery phase
25:45 selling your business to make money
26:35 diversifying and starting again
28:20 recommended book, Traffic Secrets book by Russel Brunson
29:45 understanding your customer connecting to page owners to market
32:05 our advantage over the typical click-funnels strategy audience
32:35 recommended read for marketing, Ezra Firestone - recommended for marketing
33:35 the learning curve for understanding ecommerce marketing outside amazon
35:00 followers versus ROI outside of amazon to convert customers
37:40 prioritizing higher ROI with more competition or lower ROI with less competition
39:05 advantage with fewer keywords in master keyword list
41:20 assessing product research for a variety of product price points within a keyword
45:00 longer tail keywords to find additional competitors
45:40 other software options, ZonBlast by Six Leaf
47:20 deep dive by running keyword research on more ASINs
51:00 staying under 12oz for lower FBA product fees
53:15 payment protection on first alibaba or 1688 orders
56:25 why you should use using a variety of methods to find the top sellers
58:15 using multiple seller central accounts for different brands
59:05 amazon error with package dimensions impacting lower FBA fees
1:01:20 business buyer discounts
1:06:20 Unlocking your listings to sell to business buyers, and showing in business search results
1:09:15 stranded inventory
1:11:00 plurals for PPC
1:11:40 basics for ManyChat
1:15:25 amazon PCRP restriction (prohibited claims and restricted products)
1:16:41 restricted keywords to avoid using
1:17:50 using restricted language in images
1:18:55 potential competitor attacks via review language indexing
1:21:05 priority keywords for title and bullet indexing
1:22:15 backend search terms prioritized third for the most part
1:25:50 workaround for BSR unknown / incorrect sales shown
1:27:45 upcoming product discovery, ManyChat basics, and marketing tutorial call

Office Hours - 7/20/20
0:15 troubleshooting chatbot conversion issues with ManyChat and BoostRooster
3:00 managing copyright infringement notices
6:00 filing complaints for sellers breaking terms of service
13:05 exact and phrase campaigns
16:25 keyword relevancy
19:30 product test to collect data
23:50 resetting the honeymoon period
26:45 barcodes and ASINs
30:20 inventory level restrictions
32:55 managing PPC through launches
34:20 marketing through personal social media
38:50 using less relevant keywords
42:15 launch PPC
58:55 working with influencers directly
1:02:05 using influencers via brandsnob.co
1:05:10 relaunching with historical keyword data
1:08:45 ranking for generic keywords
1:10:40 removing variations
1:13:35 GS1 versus Barcodes Mania and GTIN exemption
1:14:10 packing resources
1:15:10 best seller rank (BSR) missing
1:17:50 following the Inner Circle SOPs
1:19:15 liquid products
1:22:40 individual ASINs
1:26:05 manychat flows and zonpages integration
1:29:55 inventory restrictions
1:31:15 ipi (inventory performance score) issues
1:36:20 inventory limit challenges for launches and staging product at a 3PL
1:37:55 feedback process for product research
1:40:05 starting with not enough inventory
1:41:20 zero relevancy and checking competitors 
1:42:20 looking at other competitors for zero relevancy keywords
1:42:45 keyword and product analysis from group member, Brandon Demarcado
1:47:35 using a 3PL to navigate inventory restrictions
1:50:05 recommended 3PL - Eddie Lavine in Chicago for oversized
1:50:40 recommended 3PL - Thomas in LA
1:51:35 ship to addresses

Office Hours - 6/29/20
0:35 SDS sheets
1:25 optimizing titles from the beginning
3:30 dealing with other listings that violate TOS
7:10 competing with listings with bad grammar and spelling
10:30 keyword relevancy for launch and consistent ranking
12:10 root keywords
16:25 strategy when running out of stock
21:05 first launches - when to pull the trigger
22:25 managing rebate payments
24:46 what to do after losing the amazon choice badge
33:40 PPC conversions versus organic conversions
36:15 tracking a launch
42:50 indexing relevancy for generic keywords
43:45 click coupons
50:45 steps for the early amazon journey
1:03:15 CPR launch strategy calculations
1:04:50 black hat concerns and focusing on an abundance mentality
1:13:05 terms of service with variations and bundles
1:14:45 editing variation title and stuffing variation keywords
1:20:30 variation manipulation
1:21:00 changing brand name errors
1:24:55 upgrading from personal to business seller central
1:25:50 avoiding using personal details for your business entity
1:28:05 protecting the honeymoon period
1:29:40 getting started with product research