The digital landscape is evolving rapidly, and staying ahead requires a strategic approach. This masterclass is designed to empower entrepreneurs, marketers, and content creators with the tools to:

• Understand what search engines and Large Language Models prioritize 
• Implement proven SEO strategies to rank higher and drive organic traffic 
• Enhance credibility using Google’s E.A.T. framework (Expertise, Authoritativeness, Trustworthiness) 
• Leverage the power of generative text while mitigating risks 
• Gain actionable insights to future-proof your online presence

Why We’re Hosting This Masterclass:

To help you overcome the challenges of high production costs, weak imagery, and disorganized creative processes—so your brand can shine on Amazon and beyond.

Why:

The success of your Amazon business lies in identifying and optimizing the right levers. This masterclass combines OKRs and EOS methodologies to help you:

• Identify leaks and opportunities
• Align your team with clear objectives.
• Create action plan to achieve goals

By the end of this workshop you will have a cohesive strategy to CRUSH your Amazon goals in 2025.

Course details:

Day 1 Tuesday (Dec 10, 5PM to 8PM EST): Co-hosted by Can Chan

• The dynamic landscape of e-commerce
• TikTok Shop opportunities and potential
• Exploring various business models on TikTok
• TikTok Shop 101: Navigating the seller center
• Account and content strategy essentials
• Product selection strategies

Day 2 Wednesday (Dec 11, 5PM to 8PM EST): Co-hosted by Can Chan

• Building an effective affiliate network
• TikTok live streaming for sales
• Structuring your team for scalable growth
• Synergizing TikTok and Amazon 
• Real-world case studies of successful TikTok sellers
• Co-hosted by Can Chan, a cross-border eCommerce entrepreneur, TikTok Shop expert, Amazon pro, and DTC enthusiast.

Day 3 Thursday (Dec 12, 5PM to 8PM EST): Co-hosted by Brian Kelsey

• Interactive panel discussion with TikTok and traffic experts
• Live Q&A and actionable takeaways

Day 4 Friday (Dec 13, 1PM to 4PM EST): Co-hosted by Joey Glyshaw and Josh Hadley

• Interactive panel discussion with TikTok and traffic experts
• Live Q&A and actionable takeaways

Learning Outcomes:

• Advanced Image Scoring and Optimization: Learn to use a three-point scoring system and comprehension testing to ensure your images resonate with Amazon shoppers. Discover new techniques for main and secondary image selection that drive clicks and conversions.
• Data-Driven Experimentation: Get hands-on with Amazon’s “Manage Your Experiments” tool. We’ll guide you through setting up structured A/B tests for images, titles, and other listing elements, empowering you to make data-informed decisions.
• Secondary Image and Main Image Testing: Understand the impact of image order on customer engagement and master the best practices for optimizing each image slot. You’ll walk away with a step-by-step process for organizing and testing images effectively.
• Comprehensive Workflow and Case Studies: Dive into a detailed, step-by-step workflow and real-life case studies that reveal the power of advanced listing strategies. See the direct impact of optimized listings on conversions and sales performance.
• Homework Assignments for Real-World Practice: Each topic includes practical assignments, enabling you to apply what you’ve learned and analyze results. Expect meaningful takeaways that you can implement immediately in your business.

Learning Outcomes:

•  Get Started with AI Tools: Discover AI tools that can streamline your listing process.
• Plan Like a Pro: Learn how to create photography briefs and meet Amazon’s image requirements effortlessly.
• Optimize Your Visuals: Explore basic visual strategies and run simple split tests to increase clicks and conversions.
• Craft Engaging Listings: Create keyword-optimized listings with A+ content that resonates with your customers.
• Supplier Coordination 101: Gain confidence working with suppliers on packaging, barcodes, and product inserts.
• Research with a Purpose: Learn to conduct manual competitor analysis and basic keyword research.
• Avoid Pitfalls: Review Amazon’s product listing guide and identify restricted words that can derail your success.
• Track Your Progress: Get an overview of essential product launch steps and tools to monitor your performance.

Learning Outcomes:

• Master Data-Driven PPC Strategies: Understand how to leverage advanced data points to make smarter, more informed decisions in your PPC campaigns, ensuring every dollar spent drives maximum impact.

• Optimize Ad Spend for Higher ROI: Learn the methodologies to pinpoint underperforming keywords, adjust bids strategically, and allocate budget more effectively to lower costs and boost profitability.

• Improve Organic Keyword Rankings: Discover actionable tactics to enhance your product visibility and rank higher for crucial keywords, seamlessly integrating your PPC and organic strategies for greater market dominance.

• Increase Conversion Rates: Uncover how to analyze customer behavior and ad performance metrics to refine your approach, attract more qualified traffic, and convert clicks into sales.

• Build a Sustainable, Profitable Business: Gain the skills to continuously optimize your ads and product listings, leading to consistent growth, increased revenue, and a competitive edge in the marketplace.

Learning Outcomes:

• Validate Product Ideas: Learn how to evaluate potential product ideas with confidence, using proven strategies to gauge market demand, competition, and profitability.

• Assess Risk: Discover how to identify potential risks and understand how they could impact your product launch, allowing you to make safer and smarter decisions.

• Find the Budget Required to Launch: Understand the financial requirements needed to bring your product to market, from initial costs to Amazon fees.

• Use the Product Scorecard in Data Dive: Learn how to leverage Data Dive's Product Scorecard to evaluate product viability and ensure you're picking winners.

• Maximize Profits with Data Dive: Dive deep into the profit analysis tools within Data Dive to maximize your potential earnings and make data-informed decisions.

• Avoid Common Pitfalls: Gain insights into the most common mistakes sellers make and learn practical steps to avoid them, saving you time and money.

Learning Outcomes:

• • Strategic Planning: Define clear, measurable goals and manage your budget effectively.
  • Opportunity Identification: Discover niches and validate demand using top tools and platforms.
  • Product Research: Master research techniques and learn how to differentiate your products.
  • Execution Timeline: Create a detailed timeline with key milestones for your product launch.
  • AI Integration: Leverage AI tools for innovative and compelling product designs.

Learning Outcomes:

• Gain proficiency in accurately managing cash flow and projecting estimates for sustained financial stability.

• Develop the skills to calculate and track profitability both pre and post-launch, ensuring business viability and growth.

• Understand the nuanced impact of cash flow on production and shipping lead times, enabling informed decision-making.

• Learn strategies to capture all costs associated with operations, enabling precise calculation of profitability and cost-effectiveness.

• Acquire proficiency in tracking critical statistics essential for monitoring business performance and making data-driven decisions.

• Cultivate the ability to apply learned concepts and techniques to real-world scenarios, enhancing the efficiency and effectiveness of Amazon business operations.

1. The Ultimate PPC SOP Blueprint: Avoid the pitfall of trying to hire employees who have your level of PPC expertise. Learn a straightforward way to scale your PPC optimization as your business grows.
2. Pushing Your Keyword Ranks to the Top: Master the art of pushing your keywords to the pinnacle of search results. Explore advanced tactics and techniques to outshine the competition and secure top-ranking positions.
3. Maximizing Profitability Despite High ACOS: Discover strategies to maintain profitability even in the face of high Advertising Cost of Sale (ACOS). Learn how to optimize your campaigns for maximum return on investment.
4. PPC Campaign Timelines and Structures: Unlock the power of effective campaign timelines and structures. Understand how to organize and schedule your PPC campaigns for unparalleled effectiveness and efficiency.
5. Data-Driven Decision Making: Harness the potential of data-driven decision-making in your PPC campaigns. Explore tools and techniques to analyze performance metrics and make informed choices that drive success.
6. Dynamic Bidding Strategies and Budget Management: Navigate Amazon’s dynamic bidding options with confidence. From fixed bids to bids by placement, learn how to dynamically adjust your bids based on keyword performance, ad placements, sales days, holidays, and time of day.
7. SQP & Keyword Fusion Playbook: Learn how to use Amazon’s Search Query Performance (SQP) data, your organic ranks, and advanced keyword research to see what your competitors are doing better than you, and how you can turn the tide.

1. Understand the key components of onshoring, nearshoring and offshoring.
2. Learn how to find manufacturers and conduct thorough supplier evaluations to select partners that align with business objectives.
3. Know why understanding local culture, traditions, and mindset is important to your success.
4. Learn about challenges to be aware of when sourcing outside the USA
5. Understand which product categories can be sourced in Europe, America, Latin America, Asia
6. Develop negotiation skills to secure favorable terms and agreements with suppliers.
7. Learn how to understand your true cost to ensure you are profitable
8. Apply best practices for fostering strong supplier relationships and collaboration.
9. Develop a comprehensive sourcing strategy that aligns with your business

• This FREE class call will cover the Most Valuable Takeaways from our second annual CampEcom event in Orlando, January 14-16, 2024.
  
  We'll bring to you insights, snippets and key takeaways from the three day event.
  
  https://campecom.com/ 

• Knowledge of Amazon Seller Reimbursements
• Proficiency in Using Getida Software
• Insights into Amazon FBA and Inventory Management
• Awareness of Amazon’s Fee Changes and Opportunities
• Networking and Personal Development Opportunities

• Gain insights into advanced methodologies that propelled brands from $30 million to $50 million in the upcoming year.
• Explore the integration of artificial intelligence into every aspect of the product development process to enhance success rates.
• Engage in real-world case studies to understand the practical application of product development strategies.
• Acquire skills in finding, validating, designing, and sourcing products through a live, interactive class setting.
• Benefit from organized content sections, facilitating convenient replay for a thorough understanding of the material.
• Understand the significance of data and design in the product development process through a deep-dive exploration.

• Key focus points for 2023 reflection.
• A clear understanding of the power of mindset in your entrepreneurial journey.
• Strategies to prioritize and maintain your mental health.
• How to stay resilient in an ever-changing landscape
• The importance of networks and connection.
• An overview of our next call on 2024 goals.

• Pros and cons of sourcing from India
• Differences with China
• Products to source
• How to find and vet suppliers
• Sampling
• IP protection
• Payments
• Packaging
• Communicating
• Negotiating
• QC
• Shipping
• Managing lead time

• TOS Compliance
• Design Mastery
• Funnel Basics
• Marketing Strategy
• Data Analysis

• Litigation
• Brand Registry
• Trademarks and IP
• International Protection

• Leverage our Ready-to-go Templates
• Create High Volume Variations
• Advanced Testing and Scoring Techniques
• Elevate Your Content with video and A+ content
• Advanced AI Applications in Design
• Enhancing Brand Perception
• Understand the Content Creation Lifecycle

• Conversion optimization
• Product detail page analysis
• Winning conversion concepts
• Asset creation
• Image evaluation

• Discover effective methods for leveraging deals to enhance your organic keyword ranks
• Learn how to optimize your PPC standard operating procedures during deal promotions
• Gain insights on post-deal strategies to maintain your product's momentum

• Learn tried and tested conversion optimization techniques
• Better understand email and SMS lead capture
• Know how to run search engine optimisation effectively
• Discovered off Amazon advertising

• Discover how to use keyword research to effectively target high-converting search terms
• Understand how to use bid management strategies to control costs and maximize ROI
• Learn how to use Amazon's reporting tools to track campaign performance and make data-driven decisions
• Explore real-world scenarios to help you gain hands-on experience and confidence in managing your campaigns

• Take an in-depth look to understand the Amazon ranking algorithm
• Learn how to conduct effective keyword research to ensure your listings are optimized for maximum visibility
• Learn how to craft compelling product titles, descriptions, and bullet points that attract customers and drive conversions
• Explore strategies for preserving the honeymoon period
• Learn our tried and testing PPC methodology that drives targeted traffic to your listings and boosts sales velocity
• Understand how to develop an influencer outreach strategy that drives traffic and sales
• Learn tips for optimizing your listings during and after your launch.

• Learn how to effectively use Lightning and 7 Day deals to increase organic keyword ranks during launch, growth, maintenance and liquidation phases
• Know under which conditions situation you should be looking to push your organic ranks
• Learn how to use deals to push long term profitability on special holidays like Prime Day, Black Friday, and Cyber Monday
• Explore management tips after your deal has ended
• Hear real case studies and examples

• Learn why sellers typically fail at Amazon and what you can do to prevent these same pitfalls
• Know how to properly calculate all of the costs associated with selling on Amazon
• Learn how to evaluate your competition using real data and keyword research
• Learn how to give a quantifiable score to a potential product to maximize your chances of success
• Emplore the power of Data Dive software for making data based decisions

• Learn our tried and tested Private Label process
• Know processes and systems for managing product discovery
• See how we scale a brand
• Understand how we manage team structure to support the growth of our brands
• Have a strong understanding of the resources required and at each stage of your business

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